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Your Brain on Design: A Graphic Design Blog

Missed Opportunities #1: I didn’t know you worked for AOL!

August 25, 2007

This happened again today. I was sending an email to someone I work with. I know this person has a web site for his company (I’ve actually visited it), yet his email address isn’t joeschmo@hiscompany.com but joeschmo@aol.com. What a missed opportunity for him! Having your email come from your company domain name is like free advertising for your web site. Using an AOL email address is like free advertising for AOL. It’s very nice of Joe to get AOLs name out there…

If you do this, and your reason is “But I’ve had my email address forever, and everyone I know emails me there”, read on.

With most web hosts, it’s very easy to forward your email from your domain to an email address of your choice (say, aol.com or verizon.net). That way your “official” email address is smarty@yourcompany.com and you can still use your old freebie email account. Want to know how to do this? Email me, and I’ll tell you.

Filed under: Know How, Re: business

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