Facebook…works.

By Julie Roads of Writing Roads

Note: This is the second in my series of guest posts. Julie Roads is a professional copywriter with over 15 years of writing and creative communication experience. We met at a professional networking event and have since become colleagues and friends. To find out more about Julie, including how you can hire her to write for you, visit her web site at WritingRoads.com. — Leslie

Guilty as charged — I resisted joining Facebook because I lumped it in with myspam, sorry, I mean myspace. As of this writing, there are 70,000,000 (+/- 1) people on Facebook, and a colleague talked me into it, so I joined last Friday. I now have 38 friends.

If you aren’t on Facebook, let me fill you in — it’s addictive. But, besides that, it’s a phenomenal networking tool. I have reconnected with the likes of 38 people (at last count), and five of them quickly became client prospects — strong client prospects. Do the math, that’s just over a 13% return rate…not bad.

The best thing about Facebook is that, like LinkedIn — another favorite — there is no spam. You can’t get access to other members without their permission, and all correspondence goes through Facebook channels; you only get member emails with their consent. However, unlike LinkedIn, you can search for old high school buddies. It’s Facebook, only yearbook style. This is the genius part for me. Even though it’s been years, these are people that I grew up with, and a strong bond exists. Not to get mushy, but — it’s been heartwarming…and, dare I say, fun.

It’s good to catch up, to share my happy life, to tell folks about what I do…I’ve been told my passion and enthusiasm for writing, marketing and blogging is contagious — apparently, even on the web. My network has expanded dramatically over the last seven days…and so has my business.

Head on over my friends…post your face.