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Your Brain on Design: A Graphic Design Blog

Enter Grim Reaper

November 27, 2007

Huge poster size ad seen in a nearby mall. The headline reads “Closer than you think.”

Closer than you think

What’s closer? Infirmity in a hospital bed? Old age? The cold hand of death?

Read on to discover that there are career opportunities in Springfield, a nearby city.

Oh.

Do you think they were being deliberately misleading, matching the ambiguous headline with that picture? Or is it just bad design and copyrighting?

Filed under: Avert Your Eyes!

4 Excellent Comments »

  1. OMG! I have seen these around but haven’t stopped to read the text and assumed they were for life insurance or assisted living.

    Comment by elizasmom — November 28, 2007 @ 12:41 am

  2. You know: Death! It’s closer than you think!

    Comment by elizasmom — November 28, 2007 @ 12:41 am

  3. It’s astounding that no one who was a part of making this ad saw what we’re seeing…

    Comment by Leslie Tane Design — November 28, 2007 @ 1:52 pm

  4. I love your blog – you rock.
    If only they had hired us…they’d be flooded with applications from wonderfully qualified applicants…

    Comment by Julie — November 29, 2007 @ 1:22 pm

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