Or why it’s great to have a client who appreciates you.

One of my projects that recently came to printed fruition is the children’s book I’m Lucy: A Day in the Life of a Young Bonobo. This self-published book was a real labor of love for all involved: writer, photographer, editor and backer. That can sometimes be intimidating for a designer — when the people involved in the project hold it close to their hearts, there can be a lot at stake.

Fortunately for me, the client and all of the people I worked with on this project were fantastic. That’s not to say that it was complete smooth sailing, though. I had a vision for the book, and I had to sell it. This book is a collection of photographs of a Bonobo family and what I wanted to do was have each page be a different vibrant color. I worked up the comp and sent it around. Some of the people on the project loved it on sight. Others, not so much. When working with a group, it’s a good idea to know who in the group has the final say, but ideally, you want everyone to be happy with the design you create. That didn’t seem like it was going to happen in this situation, but I really believed in the design for the book and was able to convince the decision maker that if she took a chance, everyone would be happy in the end.

Phew. The book is out, and here are the comments from all involved:

It is absolutely beautiful, and the few people I’ve so far had the chance to show it to are really blown away. Thanks SO much for all the input of your creative juices that transformed this into a work of art. — The backer

I got my book yesterday, (Actually have two). It is totally gorgeous. I really love it. I wasn’t happy about the colors at first, and I was clearly wrong. Thank you for having the extraordinary brain that can put together something as beautiful as this book! This morning I was visiting the Child Care Center that I am on the board of, and was showing the book around. One of the teachers started reading it to the three year olds who were having a snack. They children started pointing and giggling at the pictures. Quite a sight for me.

So thank you, thank you. — The photographer

The books have arrived and they are more beautiful than I ever even
imagined. Your design and layout are perfect, the cover is perfect,
all the corrections to the photos are perfect — really I could go on
and on.

Thank you thank you thank you. — The writer

So beyond the obvious back patting I’m doing to myself, what’s to learn from this? First of all, that this won’t always happen. Sometimes you just can’t convince a client that you’re right. Sometimes you have to put aside your design ego, let go of “the perfect design” and do what the client wants you to. But it doesn’t hurt to remind the person who hired you why they hired you. That your experience and expertise are worth listening to. And when you find the client who’s willing to listen and take a chance, that’s where you can find the intersection between doing work you love and work that the client loves. It makes it all worthwhile.

Go to BonoboKids.org to find out more about Bonobo monkeys and to buy the book. Proceeds from the book are donated to charities dedicated to saving the Bonobos and saving the world.

There are some web sites that I couldn’t live (or at least work) without. I visit them multiple times in a week and they make my life much, much easier. I’ll share.

identifont.com My secret is out: Every time someone calls or emails me asking for the name of a font he’s seen (and BJ, I mean you), I go to Identifont and answer the series of questions they ask. Seven times out of ten, I find what I’m looking for (two times out of ten I know the font on sight, and the last time out of ten I try What The Font, below).

I also use Identifont to help me pick fonts for new projects (an unheralded task that the site does amazingly well). If I’m designing a logo and I know I’m looking for a serif face with a capital J that hangs below the baseline and a tilted bar on the lower case e, I choose those options and let Identifont narrow the field for me.

I also find that answering the font questions helps sharpen my eye for type. There are infinite variations of letterforms, and where I may not usually notice the shape of the lower case k junction, Identifont makes me see it.

What the Font Another great font identifying resource. This is my second line of defense (first line if I have a really great jpg or gif of the type I’m trying to figure out). I have no idea how this site works, and I don’t care. It’s totally helpful and often amazing.

Why am I spending so much time identifying fonts? 1) I’m working on a project for a company that already has an established look or identity and I want to follow their style guidelines, but no one knows what fonts were used in previous designs and 2) I’ve seen a font that is beautiful and I want to add it to my font arsenal. How geeky is that last sentence? But I stand by it.

pdfonline.com I often get files from clients that I can’t open (for example, a Publisher file and Microsoft doesn’t make Publisher for the Mac), or I can open them, but I don’t have the fonts so they display incorrectly. PDF Online is a free online application that converts MS Word, PowerPoint, Publisher, Excel, HTML, text, JPEG, GIF, TIFF, BMP, PNG, EMF, and WMF files into a PDF file and emails it to you. Easy, fast and free. Totally fabulous.

Basecamp We started using this online project management software a few months ago and now I wonder how we got along without it. Is there anything more satisfying than making a to do list, and then checking items off of it? We upload files, make lists, write messages and set milestones, and we can access our account anytime, anywhere, from any computer (of course it’s password protected). They offer a fully functional free account, but if you need more than what the free account offers (we do), there are different plans available.

I’ve shown you mine. Are there any online resources that you’d recommend?

By Elizasmom

Note: I asked several of my clients, colleagues, and friends who work in fields related to design if they’d be interested writing for my blog. This is the first of a series of guest posts. Elizasmom is my good friend, chocolate winner, fantastic client, and wonderful freelance writer. I’m thrilled to be posting her thoughts. — Leslie

Hello! I am not a designer, but I was smart enough to hire LT to do the work for me, which means that I have excellent taste. Also, her expertise is rubbing off on me and the font I am using to type this up in Word right now is kerned ALL WRONG.

See: Big Designer words: I haz dem! Obviously, I am qualified to post here.

To get to the point, I thought it might be instructive to write about an experience I had with young designers at Big Nameless Institution Where I Work (henceforth: BNIWIW).

My department at BNIWIW is one that interacts with the community by presenting performances which are advertised in part by posters. We’ve come by the poster designs in a variety of ways, professional and un-, with predictably uneven results.

Several years ago, casting about for a good, low-budget way to handle this problem, I found a graphic design professor who was interested in giving his students real world experience and who agreed to incorporate into his curriculum the creation of 4 of our posters.

About 7 weeks before each event, I visited the class with members of the creative team assembling our performance. I supplied the graphic designers with information about the nuts and bolts — deadlines, text, logo information. Meanwhile, the creative team described the performance, including any helpful visual cues.

About 3 or 4 weeks later, we came back to the class, where each student presented his or her work. Then, we took all the posters back with us, spread them out on the floor and walked back and forth, gradually eliminating the weaker contenders until we had decided on the best one. To help the designers learn from the process, I sent the class an evaluation explaining why we chose the design we did and what its best points were, as well as what we liked about some of the other strong designs.

Although each performance was different, there were patterns to the process, the first being that beginning designers who were short on inspiration tended toward the alarmingly literal. If asked to illustrate, say, The Name of the Rose, they would have come back at us with a red flower wearing a “Hello, My Name Is: ___” sticker. OK, bad example — that would be funny and I would think about using that poster. But you get the idea. In my armchair psychologist’s opinion, this has to do with not yet trusting one’s creative impulses enough, or not yet knowing it well enough to trust it, perhaps.

I also have to lay the blame partly at our feet. In many cases, the creative team members were still learning, both about their craft and about how to express what they do to others outside the field — without boxing the graphic designers in. The most skillful of our creative teams elicited the most envelope-pushing entries.

There were always a few designers whose work was surer, bolder. One student, asked to illustrate a presentation whose subject matter included angels, cropped in close on a pair of feet, floating, and then added a single delicate, soft, pink feather just below them. Understated, witty, gorgeous.

Another woman listened to the presenters of that same piece and made a conceptual leap based on our descriptions of an important visual element of the performance — red cables — and a key theme — interconnectedness. Using slim, clear plastic tubing and water with red food coloring, she created an art installation that evoked variously a web, blood, an IV stand and a Jackson Pollock work, then photographed it and handed us a darkly gorgeous piece of art. Our winner.

Brilliant as that piece was, its original version illustrated another common quirk of the new designers: They tended to get so caught up in the visual elements of their design that they neglected the text, wedging it into weird little corners, making poor font choices (SAND!), and worst of all, introducing errors into the text.

To the very end of the year, I was unable to convince some of them that a poster about a performance should not have the ticket information in 12-point font.

In the case of the designer I mentioned above, she had actually heard me on the size thing, but her text was riddled with typos and was plunked over the most interesting part of the photo. There were other posters that had text with fewer errors, but this image was so right for us that we had to try and make it work.

I emailed her with our concerns and offered as guidance that she think about stacking her text into an interestingly-shaped chunk of negative space, but that we had to have a corrected poster within 48 hours or we would go to option B.

I had it on my desk, immaculately typed and perfectly arranged, in 12, and that turned out to be the third thing element I noticed during this collaboration. The best posters were always by a student who had bothered to come to class (instead of leaving it with their teacher), who had made an engaged presentation, and once her/his design was chosen, was prompt and thorough about whatever changes we wanted to make to the final piece.

It was a brilliant experience — 13 posters to choose from! What a luxury! And some of them were smashingly good. Like, write-down-her-name-because-she’ll-be-famous-in-the-industry-someday-good.

Fortunately for me, work has been busy lately. Very busy. So busy that I’ve been having some trouble switching gears from one project to another, switching from administrative, boss type work to designing (which, of course, is why I do all of this in the first place). Thankfully, my issue of Before & After arrived just in time. Why do I say everyone needs Before & After? Let me count the ways: (more…)

“Build it and they will come.” Cast your mind back to 1989, to the days when Kevin Costner was a stone hottie, and the whispered mantra of Field of Dreams comes drifting back. “Build it and they will come.” True for a fictional baseball diamond, soon to be populated by a ghost team, not so true for your brand new or newly redesigned web site.

So how do you get people to visit your site? And what do you need to do to start ranking in Google? Here are a few tips:

Add new relevant content as often as possible. A blog is a great way to accomplish this. And Google loves blogs, though only if they’re updated fairly regularly. Don’t think you can launch your blog, write three or four posts, and sit back and let it pull in the traffic. It can be a lot of work to keep up on your blog posting, but if you’re looking for web traffic and better Goggle rankings, there are few better ways to get it.

If you’ve added a blog, claim your blog on Technorati. It’s free. Also check out the article “20 Essential Blog Directories to Submit Your Blog To”.

Increase your exposure by commenting on other people’s blogs. Do a Google search or visit technorati.com to find relevant blogs. The more traffic the blog gets, the better.

Submit your site to free directories. Do a Google search for “free directory submission”. Also search for free directories in your profession. A word of caution: Google will penalize you for linking to sites that use shady techniques, like link farms, or (most times) sites that sell links. Reciprocal linking (where you link to someone in return for their link to you) is also depreciated in Google and not worth your time. Install the free Google Toolbar and take notice of Google’s assigned Page Rank for the directory sites you visit. Submit your link to sites with a good page rank (3 or higher, or if your site is already established, higher than the rank your site currently has).

Search for competitors sites. Find out who is linking to them (search in Google for link:www.yourcompetitorsitename.com). Try to get links there yourself.

Create profiles for yourself on other sites and link to your web site. Linked In is great for this, just be sure your profile is public. Many people also swear by YouTube (if you have relevant video to post), Facebook and MySpace.

Find out a little bit about search engine optimization. It’s worth your time. The best site I’ve seen for this is The 15 minute SEO list. It’s clear, easy to understand, and incredibly helpful.

Have faith — if you work at it, people will come to your new site. It takes time and effort on your part, but site traffic begets traffic, and your efforts will pay off.