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American Graphic Design Award 2008 Winner
Your Brain on Design: A Graphic Design Blog

2010: Still Judging a Book by Its Cover

January 12, 2010

Long time readers (hi, Mom!) may remember my round up of book covers for Eat, Pray, Love. During a recent trip to the bookstore my design snobbery raised its ugly head again. This time, after looking at shelf after shelf of mysteries, I literally chose a book by its cover.

The Water Room

Interesting lettering, quirky artwork, classic looking limited palette, background texture adding depth to the design. Not only did I think this was a winner, but I saw that there was a whole series of books which carry through this design:

Fowler books

These books were published by Bantam Paperback, and kudos to them on the excellent work.

Would I have bought this book, though, if it looked like this? (more…)

What do you do when your colors don’t look right in Safari?

January 18, 2009

I’ve been working very hard, which hasn’t left much time for blog posts. I’ve decided to start posting quick tips here — the solutions to problems I’ve run across in my work. Some of you are working designers, and these tricks may be helpful to you. Some of you are design aficionados, in which case these kinds of posts may not be interesting , but I’m working up a new feature for you, too, in the near feature.

Problem: You create a JPG image in Photoshop that has the same background color as you’ve specified for your web page. The goal is to make the image background blend into the page, so that the image is not boxed.

The page looks great in Firefox (and other browsers), but when you open Safari, the background colors don’t match. You double check — the hexadecimal codes are the same. What gives?

Solution: Check to see if your Photoshop JPG has saved a color profile with the file. Safari, unlike other browsers, will respect this setting and actually change the colors in your image to match your specifications. It’s pretty sophistiated of Safari, but it’s usually not what you want when you’re designing a web page. Save all of your Photoshop JPGs without an attached profile, and you should fix this problem.

ETA: Here are some example screenshots:

JPG image on color background in Firefox

JPG image on color background in Firefox

JPG image on color background in Safari, saved with profile

JPG image on color background in Safari, saved with profile

JPG image on color background in Safari, saved WITHOUT profile

JPG image on color background in Safari, saved WITHOUT profile

You can see these pages at http://www.leslietanedesign.com/example/ (with profile) and http://www.leslietanedesign.com/example/test2.html (without profile).

Wanted: photo editor

December 4, 2008

Quick — what is this?

If you said a yellow fetus floating next to three red blobs, you’re in agreement with my mother and me.

If you said a drink called “The Normandy,” you’re correct.

The usually redoubtable New York Times Magazine used this picture in its weekly food article, this one about Calvados. It’s hard for me to believe that someone found this image appetizing.

What do you think? Are we seeing things?

Filed under: Avert Your Eyes!

Graphic Design fails

November 10, 2008

I love failblog.org. If you could use a laugh, check it out. I’ve posted some of my favorite design related fails below. Bad design always reminds me that good design really is important. Some of the best design is the kind that you hardly even see, or at least notice. You wouldn’t give that Vermont Maple Syrup Sign a second glance if it was designed correctly.

fail owned pwned pictures
see more pwn and owned pictures


see more pwn and owned pictures

fail owned pwned pictures
see more pwn and owned pictures

fail owned pwned pictures
see more pwn and owned pictures

Filed under: Avert Your Eyes!, Links

Here come the 80’s, redeux

October 20, 2008

We’ve been having a 1970’s revival in graphic design for the past few years. Orange, brown and yellow? 70’s color revival. Graphic patterns, featuring colored circles and swirls? 70’s revival.

via http://www.berting.nl/seventies/

1970's era design, via http://www.berting.nl/seventies/

2008 image, via istockphoto (http://www.istockphoto.com)

2008 image, via istockphoto (http://www.istockphoto.com)

As in all things design, things change. And, as much as I hoped this wouldn’t happen, the 70s are making way for the 80s (again). I was in high school in the 1980s and the fashions and styles of the times are burned into my memory in a horrific mishmash of leg warmers, thick shoe laces, Bon Jovi, big hair, belted oversize shirts, pegged pants, neon, and acid wash jeans. See below — and please note, this is NOT me. (If you’re a real glutton for punishment, check out the Flickr group 80s.)

http://flickr.com/photos/hepe/483361489/

http://flickr.com/photos/hepe/483361489/

Why do I think 80s are on their way back? Here’s just a taste of what you can find in stores today:

Target and Urban Outfitters

Target and Urban Outfitters

Urban Outfitters

Urban Outfitters

So what does this mean for design? I’m forecasting jewel colors (sapphire blues, ruby reds, emerald greens), a return of thicker typefaces from the ultrathin ones we’ve seen recently, neon (I hope I’m wrong about this!), drop shadows and outlines. Here’s what graphic design looked like, circa the 1980s:

I’ll be very interested to see how this plays out in the next three or four years. Done right, the best of the 80s could translate into new, interesting design. After all, ten years ago few people were looking at 70s design (avocado green appliances! bell bottoms! orange!!) and longing for its return.

What do you think? Are there styles (design, fashion, home or otherwise) that you’re hoping will come back? Are there pinstriped jeans in your future? Are you too young to have fully experienced 1980s fashion and are looking forward to a nice pair of Ray Ban aviators? Or are the 80s a bad dream?

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